Project details:
Steve Price and I were hired to design and lead a team of 10 builders in creating a massive 50,000 domino setup to celebrate the launch of Gillette's new service, Gillette On Demand. Built and filmed at its global headquarters in Boston, Gillette wanted to show the power of simply pushing a button. This project took 3 days to create, and is a mix of dominoes and chain reaction machine tricks that depict various types of Gillette razors, objects related to shaving, and marketing messages.
