Project details:
GRIP Limited, a Toronto-based ad agency was producing a series of short-form commercials for the new Honda Fit. They brought us up to a sound stage in Toronto to create a domino topple for one of the spots. For an additional long-form commercial I built a domino wall with the FIT logo for the intro; an interesting fact: The FIT domino wall was filmed entirely in front of a green screen and then seamlessly integrated with the car video footage during post-production using CGI. When the agency later published a behind-the-scenes “how it was done” featurette on YouTube, you can see the green screen production that was used for the intro. (6/2014)
